Dessert shop · Ouray, Colorado
Alpenglow Treat Co
A bright storefront direction built around signature treats, quick menu scanning, and an easy path to directions.
01 / 08
Custom websites and visual direction for independent hospitality · US / AU
Make the first visit easier to choose.
I design and build custom websites for independent restaurants, cafes, and bars. Your menu, place, and next step should feel unmistakably yours and easy to find.
Your menu structure, page hierarchy, imagery, and customer actions are shaped around how your restaurant actually operates.
Designed around your placeThe visual direction, content hierarchy, and interactions are shaped around your business.
From brief to launchOne direct partner for brand direction, website design, build, deployment, and handover.
The studio point of view
A restaurant website is part of the welcome.
Before someone walks through the door, they are already deciding if the place feels right. The work is to make that decision clear, useful, and unmistakably yours.
Selected concepts
Selected hospitality concepts
Eight independent hospitality concepts showing how I bring brand, menu, and visit information into one useful customer experience.
Concept studies only · Created from publicly available information · No commissioned client work is represented.
What I help withOne custom website, four practical jobs
Make your restaurant easy to choose.
The work starts with your food, place, audience, and customer journey. I shape the menu structure, page hierarchy, calls to action, and mobile experience around those details.
Give the restaurant a clear identity.
Logo direction, colour, type, and a visual tone that feels specific to your business.
Make the food easy to find.
Organise dishes, categories, prices, and imagery for quick scanning on a phone.
Help customers make a plan.
Put hours, location, directions, reservations, ordering, and contact actions where people need them.
Hand over a site ready to use.
Responsive build, domain connection, basic SEO, analytics, testing, and clear launch support.
Ways to work togetherUSD · current studio rates
Choose the setup that fits your business.
Each plan is built around your restaurant, with its own menu structure, visual direction, and customer journey. Choose a one-time build when you want to own the website. Monthly support is currently unavailable.
Currently unavailable
One-time launch
Starter
$699
A focused single-page site for a small restaurant, cafe, or bar.
- Single-page responsive website
- Menu, hours, location, contact
- External ordering or booking links
- Basic SEO and analytics setup
- Cloudflare launch and 1 revision
One-time launch
Complete
$1,199
A complete website for a restaurant that needs room for its menu, story, and essential visit details.
- Up to 5 pages
- Custom visual direction and menu layout
- Copy shaping and existing logo refinement
- Booking, ordering, and social integration
- Basic local SEO, 2 revisions, 30-day support
One-time launch
Signature
$1,799
A more distinctive website for businesses ready to build a stronger identity and richer story.
- Up to 8 pages and custom interactions
- Simple logo direction and visual system
- Digital menu and printable menu PDF
- Events, catering, or private dining page
- Basic local SEO, 3 revisions, 60-day support
Pay once, own the finished website from launch. A 20% deposit starts the project and the balance is due before launch. Domain, third-party platform fees, photography, advertising, and custom POS development are separate.
Includes the initial website build with no separate setup fee. A 12-month minimum applies. First-year totals are $1,188 / $1,788 / $2,988. Renewal, cancellation, and handover terms are agreed before payment. Australian businesses may request an AUD quote.
How the work works
Professional does not have to mean complicated.
You work directly with Leo from the first brief through launch. The scope stays visible, you review the direction before final polish, and the handover matches the plan you choose.
About the work shown above: these are independent concept studies created from publicly available information, not commissioned client projects. They show how I think through brand, menu, visit information, and mobile experience before a real project begins.
BriefWe clarify your food, audience, location, menu, and most important customer action.
DirectionI shape the visual direction and page structure around how your restaurant operates.
BuildYou review the work in progress before I complete the final polish.
LaunchI connect the domain, test key actions, and provide the agreed handover.
Questions before we startClear terms, no sales script
Will the website be designed specifically for my business?
Yes. I start with your food, atmosphere, location, audience, and most important customer action. The visual direction, page structure, menu presentation, and interactions are then designed around those details, so the finished site feels specific to your restaurant.
Do I need to provide all the content?
You provide the business facts, menu, contact details, images, and any existing brand materials you want to keep. I help shape the hierarchy, page copy, and presentation so the information is easier to use.
Who owns the website after launch?
With a one-time build, the finished website belongs to you after the final payment. Domain, third-party subscriptions, and any separately licensed assets remain subject to their own terms.
Are monthly plans available?
Monthly plans are currently unavailable. One-time website projects are available, and you can request a separately quoted content update or small feature change after launch whenever you need one.
How long does a project take?
A focused one-page site can usually move from approved brief to launch in two to four weeks. Larger sites, new brand direction, delayed content, and third-party integrations can extend that timeline.
Are photography and online ordering included?
Photography, advertising, custom POS development, and paid third-party platforms are separate. I can connect the tools you already use and make the next step clear on the site.
What happens after I enquire?
We clarify your restaurant, audience, menu, and most important customer action. I then shape the direction and scope, build the site, show you the work in progress, and test the key links and mobile layouts before launch.
What is included in the handover?
You receive the finished responsive website, domain connection, basic SEO and analytics setup, tested contact and visit links, and the agreed post-launch support. Complete and Signature also include editing access for selected content.
Can I update the website myself after a one-time build?
Complete and Signature include access to update selected content such as menus, hours, offers, contact details, FAQs, and selected images. Starter is delivered as a finished website, with self-editing access available as an upgrade. The page structure and visual design stay protected, so everyday updates do not risk the website.
Can you make an update for me after the website is launched?
Yes. One-time clients can request a single content update or a small feature change whenever needed. I will confirm the scope and quote the work before making the change. Larger improvements can be discussed separately.
New project enquiries
Make your restaurant easier to choose.
Tell me what you are building, where you are based, and what customers need to do next. I will reply with a short direction and a suitable starting option.
Prefer email? leowangdgn@gmail.com